• Education,  Environment and Sustainability

    Greenwashing Explained (and What You Can Do About It!)

    You may have noticed that many consumer products have a little tree or recycling logo on the packaging. Do these symbols indicate that products are good for the environment? Are companies using these graphics or other “green” jargon as a deceptive advertising tactic to draw customers to their products? You’re wise to be skeptical — marketing a company or product to seem more environmentally friendly than it truly is has become a widespread practice. It even has its own name — greenwashing. Greenwashing can take many forms. In some cases, companies use misleading language or imagery to make products or services seem more environmentally friendly than they really are. Sometimes…